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Journal : Journal of Social Science Studies (JOS3)

Study on Education Level and Consequences of Licensing and In-terest in Making Small Business Licensing Rahayu Mardikaningsih; Samsul Arifin
Journal of Social Science Studies (JOS3) Vol 1, No 1 (2021): January 2021
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.466 KB)

Abstract

This correlation study involves three variables, namely education level, licensing consequences, and interest in making small business licensing because there are still many small-scale entrepreneurs who are reluctant to take care of business licensing even though the government has given it easy. This study involved 29 small businesses in a sub-district in Mojokerto district. The total number of small businesses that have permits is as much as the sample used so that the total sampling method is used. The data collection technique used a questionnaire with a six-scale Likert scale. Test the instrument with validity and reliability which is then tested for normality and linearity as well as hypothesis testing with product moment correlation analysis tools. The finding in this study is that there is a significant relationship between education level and interest in making small business licenses. The relationship between the two variables is quite strong. In addition, it was also found that there is a significant relationship between the consequences of licensing and interest in making small business licensing even though the relationship between the two is weak.
Business Survival: Competence of Micro, Small and Medium Enterprises Rahayu Mardikaningsih; Elok Imroatul Azizah; Natasya Nafa Putri; Muhammad Nur Alfan; Muhammad Mas Davit Herman Rudiansyah
Journal of Social Science Studies (JOS3) Vol 2, No 1 (2022): January 2022
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.659 KB)

Abstract

As a form of business that is able to survive during the financial crisis, Micro, Small and Medium Enterprises (MSMEs) have received the attention of all parties. In practice, MSME entrepreneurs have several obstacles other than capital. The large number of public interest in MSMEs creates competition for MSMEs that have similar business sectors. The low performance produced by MSMEs is due to the low quality of entrepreneurial competence. This research was conducted to determine the competencies required by MSMEs. The research method used in this research is descriptive qualitative. The sample of this research is 56 MSME entrepreneurs in the Tropodo village area, Waru sub-district, Sidoarjo district, East Java. The results of the study indicate that business actors already know their entrepreneurial competencies. Human relations competence is the most mastered competence and the lowest competence possessed is financial competence.
The Potential of Social Media as a Means of Online Business Promotion Allyana Infante; Rahayu Mardikaningsih
Journal of Social Science Studies (JOS3) Vol 2, No 2 (2022): July 2022
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56348/jos3.v2i2.26

Abstract

Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as business transactions, operational company functions, share information with consumers and suppliers to maintain relationships before, during and after the purchase process. Business people need effective marketing media with the aim of expanding their market share. Social media as a marketing tool is certainly related to marketing communications. This research was conducted to determine the effectiveness of social media as an online business marketing medium. This research is a qualitative research by conducting a literature study related to social media and online business promotion. The results of the study show that the use of social media makes it easier for business people with reduced costs. but with all the advantages, business people still have to have a preventive attitude when conducting business transactions.